Manual lead research: Build an automated research and outreach workflow in Clay
Set up automated lead research and email drafting workflows without writing code.
What it does
Grok builds Clay workflows that automate tedious parts of sales lead research and outreach. You tell Grok what you need, company research fields, contact details, email templates, and it builds a multi-step workflow in Clay. The workflow processes new leads automatically: researching companies, filling contact details, drafting outreach emails, routing to the right rep, and following up. A sales team can then review the results and focus on actual selling rather than research work.
Why it is worth it
Sales teams spend hours on repetitive research work: looking up company details, finding contact information, and drafting outreach emails for each lead. Building this automation with Grok in Clay eliminates the manual research cycle for every lead that comes in. The time savings compound when you process dozens of leads each month.
